Hilton Carter x Target.
Plant enthusiast and interior stylist Hilton Carter brought his green thumb to Target in this exclusive, limited-time-only collection of plants and plant accessories. A mix of intimate close-ups, time-lapse footage, and Hilton’s calming presence, came together in broadcast, how-to videos, a digital lookbook, and sharable social content. All created remotely and produced from afar while under a pandemic lockdown.
Thriving with Hilton.
Hilton guided us through a series of informational videos on how our plants and we can genuinely thrive together. Each film covered a different topic, from the meditative process of weekly waterings to the power of propagation.
Contributors.
Director Shine Creative
Photographer Frank Frances
Time-Lapse Jamie Scott
Music Aquarius by Prins Emanual