Levi’s x Target.
A partnership in purpose. Target joined forces with the iconic brand on its first-ever collection for home, celebrating shared values and a commitment to sustainability. Adhering to strict Covid protocols, I provided casting guidance, prioritizing creators with established filmmaking expertise to capture intimate vignettes within their own homes. A remote Director guided a team of contactless stylists and crew who were stationed outside of the homes, while the families and roommates played out simple visual stories, spotlighting the product as an object of beauty and sustainability.
Progress Starts at Home.
A lookbook brought the collection values front and center. Each image invited Target guests to consciously choose a more enduring home. To align with these principles, we ensured that the image-making process was equally green. Collaborating with a notably eco-conscious photographer and environmentally mindful production partners, we took deliberate steps to reflect Target’s commitment to sustainability throughout every aspect of the creative process.
Modern Mavericks.
To top it off, we commemorated real-life champions of sustainability with two compelling short films, spotlighting individuals making a positive impact in their communities. Crafted in collaboration with the storytelling platform Hunker, these narratives were amplified through shared media channels to inspire and celebrate those dedicated to driving positive change.
Contributors.
Director Danielle Levitt
Photographer Frank Frances
Music We Belong Together by Vampire Weekend
DP Billy Peña
DP Sade Ndya
DP Zoe Yi