Bauer.
I hail from the great state of hockey and was amped to produce the Bauer Athlete Event, shot over three days in Toronto. A monster production effort featuring nine NHL athletes across three different campaigns for Supreme, Nexus, and Vapor
Boom.
I built a run-of-show for each day that was sequenced in five-minute increments and resulted in a series of print ads, tutorial videos, and social stunts, including a 360 obstacle course, liquid nitrogen experiment, custom BOOM meter, and "Call Your Shot" competition.
True North.
The Bauer brand has long been the go-to for many NHL players, and I would know. My mom used to sharpen blades for the Minnesota North Stars.
Contributors.
Director/Photographer Gary Land